{"id":23583,"date":"2022-10-28T11:10:25","date_gmt":"2022-10-28T09:10:25","guid":{"rendered":"https:\/\/www.mobilize.com\/?p=23583"},"modified":"2024-08-21T12:44:53","modified_gmt":"2024-08-21T10:44:53","slug":"how-design-fiction-impacts-mobility","status":"publish","type":"post","link":"https:\/\/www.mobilize.com\/en\/wearemobilizers\/how-design-fiction-impacts-mobility\/","title":{"rendered":"how design fiction impacts mobility"},"content":{"rendered":"<section class=\"cp-share-social\">\n\t<div class=\"btn-open-social js-btn-open-social\">\n\t\t<svg class=\"icon-share\">\n\t\t\t<use xlink:href=\"#icon-share\"><\/use>\n\t\t<\/svg>\n\t\t<svg class=\"icon-close\">\n\t\t\t<use xlink:href=\"#icon-close\"><\/use>\n\t\t<\/svg>\n\t<\/div>\n\t<div class=\"hidden-links\">\n\t\t<a target=\"_blank\" class=\"share-button\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.mobilize.com\/en\/wearemobilizers\/how-design-fiction-impacts-mobility\/\" onclick='window.dataLayer.push({\"eventCategory\": \"Click Social\",\"eventAction\": \"facebook\",\"event\": \"gaEvent\"})' title=\"Share on Facebook\">\n\t\t\t<svg class=\"icon icon-facebook\">\n\t\t\t\t<use xlink:href=\"#icon-facebook\"><\/use>\n\t\t\t<\/svg>\n\t\t<\/a>\n\t\t<a target=\"_blank\" class=\"share-button\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.mobilize.com\/en\/wearemobilizers\/how-design-fiction-impacts-mobility\/&#038;text=\"Design Fiction\", from No\u00e9mie Aubron - Mobilize \" onclick='window.dataLayer.push({\"eventCategory\": \"Click Social\",\"eventAction\": \"twitter\",\"event\": \"gaEvent\"})' title=\"Tweet this\">\n\t\t\t<svg class=\"icon icon-twitter\">\n\t\t\t\t<use xlink:href=\"#icon-twitter\"><\/use>\n\t\t\t<\/svg>\n\t\t<\/a>\n\t\t<a target=\"_blank\" class=\"share-button\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.mobilize.com\/en\/wearemobilizers\/how-design-fiction-impacts-mobility\/\" onclick='window.dataLayer.push({\"eventCategory\": \"Click Social\",\"eventAction\": \"linkedin\",\"event\": \"gaEvent\"})' title=\"Share on LinkedIn\">\n\t\t\t<svg class=\"icon icon-linkedin\">\n\t\t\t\t<use xlink:href=\"#icon-linkedin\"><\/use>\n\t\t\t<\/svg>\n\t\t<\/a>\n\t<\/div>\n<\/section>\n\n\n<div class=\"cp-breadcrumb teq-container\" id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.mobilize.com\/en\/\">home<\/a><\/span><\/span><\/div>\n\n\n\n<div class=\"cp-article-banner\">\n    <div class=\"teq-container\">\n        <div class=\"date\">TOP PLAYER<\/div>\t\t\t\t\t<h1> how <span style=\"color: #f84300;\">design fiction<\/span> impacts mobility\n <\/h1>\n\t\t\t\t<div class=\"intro\"><p>What can \u2018design fiction\u2019 tell us about mobility? How can it help us anticipate our future mobility practices? No\u00e9mie Aubron, founder of the highly-successful newsletter La Mutante and expert consultant in innovation processes provides insight into the powers of low tech.<\/p>\n<\/div>\n\t\t\n\t\t<div class=\"themes\">\t\n\t\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t<li> connectivity <\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li> design <\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"illust\">\n\t\t\t\t\t\t\t\t\t<span class=\"icon-card-article\">\n\t\t\t\t\t\t\t<svg><use xlink:href=\"#icon-card-article\"><\/use><\/svg>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(max-width: 499px)\" srcset=\"https:\/\/www.mobilize.com\/app\/uploads\/2022\/10\/banner-mobile-design-fiction.jpg\">\n\n\t\t\t\t\t<source media=\"(min-width: 500px)\" srcset=\"https:\/\/www.mobilize.com\/app\/uploads\/2022\/10\/banner-design-fiction.jpg\">\n\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mobilize.com\/app\/uploads\/2022\/10\/banner-design-fiction.jpg\" alt=\"\">\n\t\t\t\t<\/picture>\n\t\t\t<\/div>\n\t\t    <\/div>\n\t<\/div>\n\n\n\n<div class=\"cp-title-paragraph\">\n    <div class=\"teq-container -narrow\">\n\t\t\t\t\t<h2 class=\"title-introduction showUp\">\n\t\t\t\tTo what areas does \u2018design fiction\u2019 apply in your work?\t\t\t<\/h2>\n\t\t        <div class=\"paragraphe showUp\">\n\t\t\t            \t<p>I try to articulate the scientific and the rational\u2014almost like prospective studies\u2014through things that are based more on intuition and paying attention to little hints of things to come: behaviours that may seem a bit strange in the present, but that hint at the future and that can fleshed out into a prospective scenario. To bring this material or vision to life, we tend to turn to slightly more artistic formats; that\u2019s why you\u2019ve got the term \u2018design\u2019 in \u2018design fiction.\u2019 Role play, art exhibits, magazine posters, fiction writing\u2026 the idea is to articulate things that until now, have never been articulated. Humans don\u2019t change fundamentally; it\u2019s the environment that evolves, and in this respect, the behavioural dimension is very important.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"cp-title-paragraph\">\n    <div class=\"teq-container -narrow\">\n\t\t\t\t\t<h2 class=\"title-introduction showUp\">\n\t\t\t\tHow do you choose between possibility and pure speculation?\t\t\t<\/h2>\n\t\t        <div class=\"paragraphe showUp\">\n\t\t\t            \t<p>That depends on the subject we want to address, as well as the audience, bearing in mind that the goal is to get you to experience something that will end up resonating with you. For certain audiences, an overly-speculative scenario just won\u2019t work. In my work, I tend to gravitate towards things that are probable. I like to anchor my work in prospective scenarios that are more tried-and-tested.<\/p>\n<p>What\u2019s interesting is the ability to articulate things that we\u2019ll experience in the long term through what can be done concretely.<\/p>\n<p>Speculative work can be good for opening up minds, but it\u2019s hard to tie it back to daily life, or even more so, for example, to a company\u2019s road map. By basing things on what\u2019s probable, it\u2019s easier to envision something more realistic that may actually happen, and if you can take that seriously, you can be better prepared to face it.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"cp-title-paragraph\">\n    <div class=\"teq-container -narrow\">\n\t\t\t\t\t<h2 class=\"title-introduction showUp\">\n\t\t\t\tWhat mobility-related ideas do you find most interesting?\t\t\t<\/h2>\n\t\t        <div class=\"paragraphe showUp\">\n\t\t\t            \t<p>There\u2019s one subject in mobility that I find highly interesting, which is somewhat overdone and yet not completely resolved: automation systems. I think there\u2019s still much more to be imagined in that area. I think that\u2019s how technology works. But what about our practices? Another subject is mobility\u2019s place in cities. The point of design fiction is to try and understand how we place a given practice within its context and within society at large. In designing urban mobility, these two things overlap, and there are many things we\u2019ll need to invent that address how people live in urban settings\u2014so, around how we get around.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"cp-title-paragraph\">\n    <div class=\"teq-container -narrow\">\n\t\t\t\t\t<h2 class=\"title-introduction showUp\">\n\t\t\t\tWill future areas of exploration be more focused on mobility practices than on technology?\t\t\t<\/h2>\n\t\t        <div class=\"paragraphe showUp\">\n\t\t\t            \t<p>All our ways of living in relation to transport use are being turned so upside-down that the real vehicle of change may be humans rather than technology. The ways that people want to get around is becoming a big trend. It\u2019s interesting to think that perhaps sociology has as much of a place in this question as technology does. Understanding people\u2019s needs and desires is just as crucial as the development of new technologies.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"cp-centered-image\">\n    <div class=\"teq-container -narrow\">\n\t\t<div class=\"swiper-container js-stories-slider\">\n\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide item\">\t\n\t\t\t\t\t\t\t<div class=\"illust\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mobilize.com\/app\/uploads\/2022\/10\/noemie-aubron.jpg\" alt=\"n\u00e9omie aubron\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"legend\">\n\t\t\t\t\t\t\t\t\tNo\u00e9mie Aubron, specialist in innovation approaches\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"nav-container\">\n                <div class=\"swiper-pagination\"><\/div>\n                <div class=\"slider-story-button-prev\">\n                    <svg class=\"icon-arrow\">\n                        <use xlink:href=\"#icon-arrow\"><\/use>\n                    <\/svg>\n                <\/div>\n                <div class=\"slider-story-button-next\">\n                    <svg class=\"icon-arrow\">\n                        <use xlink:href=\"#icon-arrow\"><\/use>\n                    <\/svg>\n                <\/div>\n            <\/div>\n\t\t<\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div class=\"cp-title-paragraph\">\n    <div class=\"teq-container -narrow\">\n\t\t\t\t\t<h2 class=\"title-introduction showUp\">\n\t\t\t\tHow might climate change impact our ideas around mobility?\t\t\t<\/h2>\n\t\t        <div class=\"paragraphe showUp\">\n\t\t\t            \t<p>Climate change is now something that shapes almost all future scenarios: we can\u2019t push it aside. I do a lot of work on what\u2019s known as \u2018low tech\u2019, which I believe is going to be a long-term trend. What\u2019s striking is that when you dig deeper into ideas around mobility, you have this diverse variety of responses to climate change that range from very low-tech to very elaborate. And depending on the sociological lens or prospective scenario you\u2019re looking at the question through, the answer won\u2019t be at all the same, and even the practices around mobility will be very different. If you look at mobility through the lens of climate change, there are so many ideas that come up and just as many possibilities depending on prevailing sociological forces, thus bringing us back to this very sociological dimension of mobility.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"cp-title-paragraph\">\n    <div class=\"teq-container -narrow\">\n\t\t\t\t\t<h2 class=\"title-introduction showUp\">\n\t\t\t\tSpeaking of mobility, what other interesting \u2018hints of things to come\u2019 have you been able to identify?\t\t\t<\/h2>\n\t\t        <div class=\"paragraphe showUp\">\n\t\t\t            \t<p>To me, mobility is part of a much bigger subject. I see a lot of new practices\u2014I think of mobility as a moment that becomes about more than just getting from point A to B. Mobility might become a kind of \u2018bubble\u2019 in which we do other things\u2026 And all this could be made possible by autonomous driving systems. The idea of mobility that\u2019s paired with \u2018concentration practices\u2019 is a very interesting area to explore.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"cp-title-paragraph\">\n    <div class=\"teq-container -narrow\">\n\t\t\t\t\t<h2 class=\"title-introduction showUp\">\n\t\t\t\tIs the future of mobility, especially urban mobility, also about anticipating the role different regions will play in energy distribution?\t\t\t<\/h2>\n\t\t        <div class=\"paragraphe showUp\">\n\t\t\t            \t<p>In terms of energy, I don\u2019t know if we\u2019re going to be able to get past our sociological barriers, but I\u2019m convinced that in the future, people will choose to live in a given place based on its political orientation. Certain cities might want to develop shared resilient energy systems; perhaps there will be as many smaller utopias and ways of living as there are cities. I definitely see how we might have decentralised energy systems in cities where that would be important, while other cities might develop more technological solutions because their populations care more about that kind of thing.<\/p>\n<p>We\u2019ll invent new ways of being, but with local particularities.<\/p>\n<p>The decentralisation of energy, the ability to decarbonise energy production and to put a kind of energetic autonomy in place\u2026 that\u2019s a probable scenario, but not necessarily in all areas.<\/p>\n<p>&nbsp;<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"cp-title-paragraph\">\n    <div class=\"teq-container -narrow\">\n\t\t\t\t\t<h2 class=\"title-introduction showUp\">\n\t\t\t\tIn a scenario in which autonomous systems become democratised, what might we be able to do onboard a self-driving vehicle in the future?\t\t\t<\/h2>\n\t\t        <div class=\"paragraphe showUp\">\n\t\t\t            \t<p>Work, of course\u2014but vehicles might also become a space for leisure. A place where you can do karaoke, play board games, video games\u2026 I imagine space for parties, real spaces for entertainment where we\u2019d spend time together with multiple people. Like a kind of reinvented Blablacar, but without drivers and where everyone travels together at the same time to play. The journey time would serve to create or reinforce social ties. For people with very busy schedules, autonomous systems could give us some space to breathe\u2014where you could, say, give yourself a manicure. I envision a kind of \u2018wellbeing bubble\u2019 in which you can take time for yourself. The question here is how to turn travel time into free time for things we don\u2019t have time to do. In terms of ideas, this opens up a vast field of possibilities and innovation.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"cp-title-paragraph\">\n    <div class=\"teq-container -narrow\">\n\t\t\t\t\t<h2 class=\"title-introduction showUp\">\n\t\t\t\tWhat role might virtual reality play in these vehicles? Fulfil the promise of \u2018travel within travel\u2019?\t\t\t<\/h2>\n\t\t        <div class=\"paragraphe showUp\">\n\t\t\t            \t<p>For those who work, VR might allow you to feel like you\u2019re at the office\u2014or at least provide a space to concentrate in that would help you ignore what\u2019s around you. We\u2019ll no longer be getting into cars, but into another world. Virtual reality holds very great potential.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Interview by Sarah Sabsibo, L\u2019ADN journalist<\/strong><\/p>\n<p>L\u2019ADN is the media on innovation that every day analyses the best concepts of the new economy on the web and in magazine format.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Copyrights: Brice Coustillet, Ryoji Iwata \u2013 Unsplash<\/em><\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div class=\"cp-rebound-two-blocks\">\n\t<div class=\"teq-container\">\n\t\t\t\t\t<div class=\"intro-title-text showUpGroup\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"title-intro showUpDelay\">ON THE SAME THEME<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"flex-container showUpGroup\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"item showUpDelay\">\n\t\t\t\t\t<div class=\"illust\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"icon-card-article\">\n\t\t\t\t\t\t\t\t<svg><use xlink:href=\"#icon-card-article\"><\/use><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mobilize.com\/app\/uploads\/2022\/10\/banner-mobilite-aerienne.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"card-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"card-title \">from space conquest to electric flying<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-text \">\n\t\t\t\t\t\t\t\tA few years from now, electric-powered aerial cars may begin zipping through the air. \t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"stretched-link\" href=\"https:\/\/www.mobilize.com\/en\/wearemobilizers\/from-space-conquest-to-electric-flying\/\" target=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"item showUpDelay\">\n\t\t\t\t\t<div class=\"illust\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"icon-card-article\">\n\t\t\t\t\t\t\t\t<svg><use xlink:href=\"#icon-card-article\"><\/use><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mobilize.com\/app\/uploads\/2022\/10\/banner-ecomobilite-trajets.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"card-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"card-title \">ecomobility reinvents travel<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-text \">\n\t\t\t\t\t\t\t\tEcomobility touches on all mobility issues and lifestyles in this era of transition to clean energy.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"stretched-link\" href=\"https:\/\/www.mobilize.com\/en\/wearemobilizers\/ecomobility-reinvents-travel\/\" target=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What can \u2018design fiction\u2019 tell us about mobility?<\/p>\n","protected":false},"author":14,"featured_media":23563,"parent":14971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,58],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Design Fiction&quot;, from No\u00e9mie Aubron - Mobilize<\/title>\n<meta name=\"description\" content=\"No\u00e9mie Aubron, founder of the newsletter &quot;La Mutante&quot;, talks about the impact of design fiction on urban mobility\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobilize.com\/en\/wearemobilizers\/how-design-fiction-impacts-mobility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Design Fiction&quot;, from No\u00e9mie Aubron - Mobilize\" \/>\n<meta property=\"og:description\" content=\"No\u00e9mie Aubron, founder of the newsletter &quot;La Mutante&quot;, talks about the impact of design fiction on urban mobility\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobilize.com\/en\/wearemobilizers\/how-design-fiction-impacts-mobility\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobilize\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-28T09:10:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-21T10:44:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobilize.com\/app\/uploads\/2022\/10\/banner-design-fiction.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"528\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"S\u00e9bastien Besan\u00e7on\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.mobilize.com\/app\/uploads\/2022\/10\/banner-design-fiction.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"S\u00e9bastien Besan\u00e7on\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobilize.com\/en\/wearemobilizers\/how-design-fiction-impacts-mobility\/\",\"url\":\"https:\/\/www.mobilize.com\/en\/wearemobilizers\/how-design-fiction-impacts-mobility\/\",\"name\":\"\\\"Design Fiction\\\", from No\u00e9mie Aubron - 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