{"id":24456,"date":"2022-11-10T17:06:45","date_gmt":"2022-11-10T16:06:45","guid":{"rendered":"https:\/\/www.mobilize.com\/?p=24456"},"modified":"2024-08-21T12:57:23","modified_gmt":"2024-08-21T10:57:23","slug":"speeding-up-the-development-of-sustainable-mobility-through-behaviour-sciences","status":"publish","type":"post","link":"https:\/\/www.mobilize.com\/en\/wearemobilizers\/speeding-up-the-development-of-sustainable-mobility-through-behaviour-sciences\/","title":{"rendered":"speeding up the development of sustainable mobility through behaviour sciences"},"content":{"rendered":"<section class=\"cp-share-social\">\n\t<div class=\"btn-open-social js-btn-open-social\">\n\t\t<svg class=\"icon-share\">\n\t\t\t<use xlink:href=\"#icon-share\"><\/use>\n\t\t<\/svg>\n\t\t<svg class=\"icon-close\">\n\t\t\t<use xlink:href=\"#icon-close\"><\/use>\n\t\t<\/svg>\n\t<\/div>\n\t<div class=\"hidden-links\">\n\t\t<a target=\"_blank\" class=\"share-button\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.mobilize.com\/en\/wearemobilizers\/speeding-up-the-development-of-sustainable-mobility-through-behaviour-sciences\/\" onclick='window.dataLayer.push({\"eventCategory\": \"Click Social\",\"eventAction\": \"facebook\",\"event\": \"gaEvent\"})' title=\"Share on Facebook\">\n\t\t\t<svg class=\"icon icon-facebook\">\n\t\t\t\t<use xlink:href=\"#icon-facebook\"><\/use>\n\t\t\t<\/svg>\n\t\t<\/a>\n\t\t<a target=\"_blank\" class=\"share-button\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.mobilize.com\/en\/wearemobilizers\/speeding-up-the-development-of-sustainable-mobility-through-behaviour-sciences\/&#038;text=Behaviour Sciences and Sustainable Mobility - Mobilize \" onclick='window.dataLayer.push({\"eventCategory\": \"Click Social\",\"eventAction\": \"twitter\",\"event\": \"gaEvent\"})' title=\"Tweet this\">\n\t\t\t<svg class=\"icon icon-twitter\">\n\t\t\t\t<use xlink:href=\"#icon-twitter\"><\/use>\n\t\t\t<\/svg>\n\t\t<\/a>\n\t\t<a target=\"_blank\" class=\"share-button\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.mobilize.com\/en\/wearemobilizers\/speeding-up-the-development-of-sustainable-mobility-through-behaviour-sciences\/\" onclick='window.dataLayer.push({\"eventCategory\": \"Click Social\",\"eventAction\": \"linkedin\",\"event\": \"gaEvent\"})' title=\"Share on LinkedIn\">\n\t\t\t<svg class=\"icon icon-linkedin\">\n\t\t\t\t<use xlink:href=\"#icon-linkedin\"><\/use>\n\t\t\t<\/svg>\n\t\t<\/a>\n\t<\/div>\n<\/section>\n\n\n<div class=\"cp-breadcrumb teq-container\" id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.mobilize.com\/en\/\">home<\/a><\/span><\/span><\/div>\n\n\n\n<div class=\"cp-article-banner\">\n    <div class=\"teq-container\">\n        <div class=\"date\">REBOOT<\/div>\t\t\t\t\t<h1> speeding up the development of sustainable mobility through <span style=\"color: #f84300;\">behaviour sciences<\/span>\n <\/h1>\n\t\t\t\t<div class=\"intro\"><p>When choosing our methods of transport, we\u2019re anything but rational. That\u2019s the thinking behind the work of Professor Jinhua Zhao, an Massachusetts Institute of Technology (MIT) researcher who believes behavioural science can help cities create and develop more sustainable mobility systems.<\/p>\n<\/div>\n\t\t\n\t\t<div class=\"themes\">\t\n\t\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t<li> connectivity <\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li> design <\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li> energy transition <\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"illust\">\n\t\t\t\t\t\t\t\t\t<span class=\"icon-card-article\">\n\t\t\t\t\t\t\t<svg><use xlink:href=\"#icon-card-article\"><\/use><\/svg>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(max-width: 499px)\" srcset=\"https:\/\/www.mobilize.com\/app\/uploads\/2022\/11\/banner-mobile-sciences-comportementales.jpg\">\n\n\t\t\t\t\t<source media=\"(min-width: 500px)\" srcset=\"https:\/\/www.mobilize.com\/app\/uploads\/2022\/11\/banner-sciences-comportementales.jpg\">\n\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mobilize.com\/app\/uploads\/2022\/11\/banner-sciences-comportementales.jpg\" alt=\"\">\n\t\t\t\t<\/picture>\n\t\t\t<\/div>\n\t\t    <\/div>\n\t<\/div>\n\n\n\n<div class=\"cp-title-paragraph\">\n    <div class=\"teq-container -narrow\">\n\t\t\t\t\t<h2 class=\"title-introduction showUp\">\n\t\t\t\tREBOOT 1: developing new forms of mobility with the help of behavioural science  \t\t\t<\/h2>\n\t\t        <div class=\"paragraphe showUp\">\n\t\t\t            \t<p>According to the French Environment and Energy Management Agency, transport is the number-one source of greenhouse gas emissions in France. This places urgent pressure on decision-makers and leaders in the mobility sector to propose alternative solutions and create a more sustainable transport network. What if behavioural science was the key to making the change? From French research campus Paris-Saclay to MIT, more and more researchers are asking this question\u2026<\/p>\n<p>\u201cThe main part of my own thinking is the recognition that transportation systems are half physical infrastructure, and half human beings,\u201d says Jinhua Zhao, director of MIT\u2019s JTL Urban Mobility Lab. And yet, over the last decades, transport decision-makers have mostly focused on pursuing technological advances and diversifying urban transport services, without giving much consideration to how passengers actually behave. Transport providers tend to assume that passengers are strictly rational when it comes to their daily commutes, and so the majority of transport systems are built on the idea that people base their travel decisions on journey time and cost.<\/p>\n<p>And yet, this normative approach has had little effect on changing user behaviors. \u201cIt seems necessary to take behavioural science, and particularly social psychology, into greater account in order to create solutions that will lead to a lasting change in transport decisions,\u201d wrote Nobel Prize-winning economist Joseph E. Stiglitz in 2019. \u201cPeople make decisions in all sorts of different ways,\u201d says Professor Zhao in an MIT article entitled What moves people? \u201cThe notion that people wake up and calculate the utility of taking the car versus taking the bus \u2014 or walking, or cycling \u2014 and find the one that maximises their utility doesn\u2019t speak to reality.\u201d<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"cp-title-paragraph\">\n    <div class=\"teq-container -narrow\">\n\t\t\t\t\t<h2 class=\"title-introduction showUp\">\n\t\t\t\tREBOOT 2: encourage citizens to change their behaviour\t\t\t<\/h2>\n\t\t        <div class=\"paragraphe showUp\">\n\t\t\t            \t<p>Given all this, precisely what data should transport providers be focusing on to help them develop more sustainable mobility systems? After 20 years of teaching and research at MIT in particular, Zhao\u2019s work now revolves around three main themes: the emotional aspects of transport, how these apply to mobility design, and how mobility relates to public policy. It\u2019s an innovative approach that has helped him better understand, among other things, the success of multimodal travelcards, the impact of off-peak prices on crowding, the consequences of the sense of pride felt by many car owners, and even how discriminatory attitudes around race and class may affect people\u2019s preferences around ride-sharing.<\/p>\n<p>Used strategically, this data could provide multiple opportunities to anticipate, and thus modify user behaviour. \u201cEach of the different disciplines within the social sciences can help us understand behaviour, identify and anticipate blocks, and shape the transition to more sustainable forms of mobility. Nevertheless, for them to be most effective, they need to be combined,\u201d writes Ana\u00efs Rocci, a specialist in the evolution of mobility practices, for a conference organised by Paris-Saclay entitled \u201cNew forms of mobility through the lens of the social sciences\u201d.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"cp-title-paragraph\">\n    <div class=\"teq-container -narrow\">\n\t\t\t\t\t<h2 class=\"title-introduction showUp\">\n\t\t\t\tREBOOT 3: inspiring future public policies on mobility\t\t\t<\/h2>\n\t\t        <div class=\"paragraphe showUp\">\n\t\t\t            \t<p>Faced with certain value systems still deeply-rooted in society \u2014 for example, car ownership as a status symbol \u2014 will, or should, local authorities be able to use this data to create more transparent, inclusive, and sustainable mobility systems? \u201cWe are at the dawn of the most profound changes in transportation: an unprecedented combination of new technologies, such as autonomy, electrification, computation and AI, and new objectives, including decarbonization, public health, economic vibrancy, data security and privacy, and social justice,\u201d says Jinhua Zhao. He continues: \u201cThe timeframe for these changes \u2014 decarbonization in particular \u2014 is short in a system with massive amounts of fixed, long-life assets and entrenched behavior and culture.\u201d Naturally, he jumped at the chance to enact transport policy reforms within MIT \u2014 including offering fully-subsidised public transport for employees, and making changes to campus parking fees. As a result, single-occupant car use has fallen, and employees report increased overall satisfaction. Could this be the future of transport policy for the rest of us?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sarah Sabsibo, L\u2019ADN journalist<\/strong><\/p>\n<p>L\u2019ADN is the media on innovation that every day analyses the best concepts of the new economy on the web and in magazine format.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Copyrights: Ishan, Tom Chen<\/em><\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"cp-rebound-three-blocks\">\n\t<div class=\"teq-container\">\n\t\t\t\t\t<div class=\"intro-title-text\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"h2-like title-intro showUp\">\n\t\t\t\t\t\tON THE SAME THEME\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"swiper-container js-rebound-slider\">\n\t\t\t<div class=\"flex-container swiper-wrapper animImgGroup\">\n\t\t\t\t    \t\t\t\t        \t\t\t\t<div class=\"swiper-slide item animImgDelay\">\n\t\t\t\t\t\t\t<div class=\"illust\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"icon-card-article\">\n\t\t\t\t\t\t\t\t\t\t<svg><use xlink:href=\"#icon-card-article\"><\/use><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mobilize.com\/app\/uploads\/2022\/10\/banner-mobile-carlo-ratt.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"card-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"card-title \">from smart city to senseable city<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-text \">\n                                    \tThough the term \u2018smart city\u2019 has yet to appear in the dictionary, its meaning is already the subject of debates both technological and civic.                                \t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"stretched-link\" href=\"https:\/\/www.mobilize.com\/en\/wearemobilizers\/carlo-ratti-from-smart-city-to-senseable-city\/\" target=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"overview\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t        \t\t\t\t<div class=\"swiper-slide item animImgDelay\">\n\t\t\t\t\t\t\t<div class=\"illust\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"icon-card-article\">\n\t\t\t\t\t\t\t\t\t\t<svg><use xlink:href=\"#icon-card-article\"><\/use><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mobilize.com\/app\/uploads\/2022\/10\/banner-mobile-mobilites-inclusion.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"card-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"card-title \">future mobility and inclusivity<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-text \">\n                                    \tHow do you design the mobility of the future without considering the question of inclusivity?                                \t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"stretched-link\" href=\"https:\/\/www.mobilize.com\/en\/wearemobilizers\/future-mobility-on-the-road-to-greater-inclusivity\/\" target=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"overview\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t        \t\t\t\t<div class=\"swiper-slide item animImgDelay\">\n\t\t\t\t\t\t\t<div class=\"illust\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"icon-card-article\">\n\t\t\t\t\t\t\t\t\t\t<svg><use xlink:href=\"#icon-card-article\"><\/use><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mobilize.com\/app\/uploads\/2024\/04\/R-DAM_1551398-scaled.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"card-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"card-title \">THE NEW CONNECTED CHARGING POINT: MOBILIZE POWERBOX<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-text \">\n                                    \tAs a specialist in services that promote ever more carbon-free mobility, Mobilize is innovating, thanks to cutting-edge technological partners, to offer a charging point for electric vehicles with the highest level of connectivity: the Mobilize PowerBox.                                \t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"stretched-link\" href=\"https:\/\/www.mobilize.com\/en\/wearemobilizers\/key-figures-about-the-only-car-thats-not-for-sale\/\" target=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"overview\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"nav-container\">\n\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When choosing our methods of transport, we\u2019re anything but rational.<\/p>\n","protected":false},"author":14,"featured_media":24436,"parent":14971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,58,52],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Behaviour Sciences and Sustainable Mobility - Mobilize<\/title>\n<meta name=\"description\" content=\"MIT professor Jinhua Zhao is studying the impact of behavioral science on the evolution of sustainable mobility in our cities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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