Mobilize has a global vision, aiming to reach all regions. Its main mission is to accelerate the ecological transition and achieve Renault Group’s goals: reducing the Group’s carbon footprint by 25% by 2022 per vehicle sold (compared to 2010 figures) and cutting usage emissions in half by 2050.
Mobilize’s other objective for the future is to invent new transportation services for areas where there still isn’t any real alternative to individual cars with combustion engines. In small towns and medium-sized cities, shared transportation is less developed but there is still a need for transportation when not everyone is able to drive. This is the case for example with individuals who do not have a driver’s license, who have a disability or are unwell, or who do not wish to invest in a vehicle or simply cannot. Complementarities with mass transportation services that cannot cover an entire region, or the roll-out of on-demand transportation services, may be considered.
Mobilize could for example introduce mini-fleets of vehicles available for car-sharing that would be the perfect solution for medium-sized cities. “A limited number of vehicles, maybe 10 or 15… that may seem like nothing, but it would go a long way in a small town, and Mobilize is able to meet this kind of demand via its network of dealers. We include our local contacts each time we discuss anything with municipalities”, explains François Pérès.
Changing users’ day-to-day lives is not a goal for large cities only. “Discussions need to be started everywhere possible so we can introduce solutions that are sustainable for municipalities and also for Mobilize, which is to say they must be founded on profitable economic models. These models must be explained to public decision-makers so they can effectively support the introduction of the solutions with incentive regulations (for example in terms of parking conditions and fee amounts) and also with active and positive communications,” concludes François Pérès.