“Milan, Paris and Vienna all have things in common, but each one also has its own very specific characteristics. Lyon and Nice, for example, have a topography that is entirely different from those in Amsterdam or Berlin. That will have a big impact on the operational conditions of the service, and on the ways transportation is used. The demographics won’t be the same in every city either, so we have different user profiles to think about Free-floating, for example, is used more often by consumers with a certain purchasing power. But this isn’t a hard and fast rule. Municipalities can offer support to certain users to promote a more inclusive approach to transportation. This may allow us to invent other business models”, says François Pérès. Observing users’ needs and practices with a view to offering them custom-designed clean solutions is Mobilize’s main goal.
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