Mobilize. It’s a name that means something. This new brand from the Renault Group was created to design new ways of travel that are better adapted to our urban society. In the near future, means of transport will be decarbonized, easy to access using a smartphone and flexible. In cities, twenty-first-century residents can use a bike-share service to reach a station, where they then take a tram to the office.
Others, who live in suburban areas, can walk 400 meters to an electric car-sharing station and drive to their company in the city center, where it’s difficult to park, but where they have reserved parking places.
With this in mind, Mobilize designs electric cars that are specially adapted to various mobility services and to travel in urban areas with major constraints. The vehicles proposed “disrupt” the automotive industry. For decades, powerful gas-guzzlers from car plants were meant to cover long distances using fossil energy.
By 2030, cars will no longer be seen as a consumer object but as a link in the chain of mobility solutions. In 2021, young urbanites are looking for the right way to travel, rather than wanting to own a car. With a smartphone, they can quickly check to see which means of transportation to the airport or a suburban park is the closest to home and the fastest.
Mobilize listens to the profound aspirations of this new generation and offers the appropriate services, where a minimalistic car that is connected and pollutes as little as possible is one of many options.