where do we stand on shared mobility?

Around the world, and particularly in Europe, mobility software is being updated to adapt to the changes in ways of using and the demands of the ecological transition. Beyond cars, shared and multimodal mobility is becoming established as the solution of the future for our cities and involves profound transformations.

But how far along is this revolution? What are the major phases and key concepts along the road to better urban mobility?

2016 – the basis: car-sharing in a closed loop

Through its network of dealerships, Renault Group implements a car-sharing service within a closed loop in Europe. Vehicles are available 24/7, starting with one-hour rentals, and are reserved using mobile apps.

Car-sharing in a closed loop involves picking up a vehicle at a station or agency and returning it to the same place. Represented as a direct line, it enables a user to travel from Point A to Point B and then return the vehicle. A rather traditional way of operating. This service is often provided through a subscription, and the operator charges a fixed rate according to time used or distance covered. For a company, car-sharing in a closed loop is an advantageous solution that enables employees to use the company fleet for professional or personal travel, thus optimizing use.

2017 – watch out for “free-floating” cars!

No more terminals! Renault Group and Ferrovial launch the ZITY service in Madrid. It’s one of the first “free-floating” car-sharing services in Europe.
The principle of “self-service” rental enables users to borrow and return a vehicle to any of the parking places found inside the perimeter covered by the service. Using a dedicated smartphone app, users geolocate the nearest vehicle, take possession of it and then return it to any public parking place over the surface of a given perimeter.
Reservation, vehicle unlocking and locking, payment: everything is done using a mobile app, and vehicles are never tied to a particular station or terminal. Free-floating rental concerns all types of vehicles. The scooters, bikes and mopeds used on the streets of many cities are all free-floaters! Having appeared simultaneously in several countries, often with great success, these services will continue to grow.

2020 – let’s deploy!

On the basis of its success in Spain, ZITY is launched in Paris, with an initial fleet of 500 Renault ZOE cars deployed throughout the capital and available as a free-floating rental. The service in Madrid and Paris combined already counts over 400,000 customers.

2021 a – 13 million journeys, or 5 journeys per second

Mobilize signs the “Free-Floating Vehicle, Cycle and Equipment Charter” in February. This charter was adopted after the 2019 promulgation of the Mobility Orientation Law (LOM) in France.

The charter specifies the respective obligations of local authorities and service operators and puts particular emphasis on respecting the environment and following traffic and parking regulations.

This commitment is in line with the Group’s choices. At the end of March, Fluctuo counted 235,000 shared vehicles in 16 major European cities*. In spite of restrictions tied to the Covid-19 pandemic, 13 million journeys, or 5 journeys per second, were made in one month using car-sharing in Europe.

2021 b – beyond the car with 360° mobility

It’s no longer possible for mobility players to design solutions in their own little corner with proprietary tools. User needs are multiform, and everyone wants to be free of the constraints imposed by a single means of transportation.

This is why Mobilize looks beyond the car. Car-sharing is a crucial response to the new needs of mobility, but it’s only part of the answer. Mobilize joins forces with partners who have complementary expertise to implement smart solutions based on multimodality. In particular, this is the goal of the consortium with BlaBlaCar, RATP and Uber. Smooth travel and a lower carbon footprint are in their crosshairs.

*Flucto, the shared mobility barometer